Event Planning
To gala or
not to gala......
that is the question.
Sometimes, it's not a question. Maybe you have held a gala for years, have plenty of wealthy supporters who make this night the night of the social season (and giving season).
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The essential question when it comes to event planning is: Is it worth it?
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Does the event make your organization enough money (and are you including all when deciding)? If your program manager is spending 15% of his/her time on the event you need to include that cost - and worry about the cost to your programs.
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Do your events educate your donors about your organization's recent accomplishments and plans for the future?
Is there a testimonial (moving videos are great) that reconnects your donors to the work you are doing?
This is a great example of a video that educates and moves people about the organization's, Imagine, A Center for Coping with Loss, work.
