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Strategic Planning

Next to your mission statement and 501 (c) 3 Letter of Determination - your strategic plan is the most important document your nonprofit has. If you don't have one - get one.  If you do have one but you don't know what it says - you probably need a new one.

Strategic plans let everyone in your organization know where you are going and how you are going to get there.  What's your mission? To eradicate substandard housing in your community? Do you know how much substandard housing is currently in your community?  What is your organization's annual capacity to remove substandard housing and replace it with decent housing?  How much of an impact will your organization have this year, in three five years?


At its base a good strategic plan will include:

  • An Introductory Statement - include the reasons to develop this strategic plan, the time period the plan will cover and who is writing the plan.

  • A Background Statement - include organizational history, management structure and any collaborating agencies/resources.

  •  A Vision Statement - include what your nonprofit wants to achieve.

  • A List of Organizational Values - the principles that guide an organization's culture.

  • Mission Statement

  • Problem statement - identify the key obstacle or obstacles your nonprofit is facing.

  • SWOT Analysis - identify your organization's strengths, weaknesses, opportunities and threats.

  • Goals - identify long-term goals and short term goals.  Each goal should have objectives to be accomplished as a sign a goal has been reached. Many objectives need actions.  All the information should be put into an action plan with measure able steps, due date and persons responsible for accomplishing.

  • Evaluation - list how and when you will evaluate if the plan is working or needs to be revised.

  • Executive Summary - a final, high-level summary covering all the major points of the plan.


Once the strategic plan is approved, printed and disseminated - the work has just begun!

Contact Act Resource Development for Help

No printed plan ever solved a problem.  We must take what we have learned through the planning process and implement the activities which support our objectives to ensure we reach our goals and fulfill our mission.  Language from your strategic plan should be included in

job descriptions, board agendas, reports

and donor communication. 

 Let everyone know you are working hard to make this world a better place.

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